Marketing Specialist

Craft Strategies That Shape Global Growth

Drive impactful marketing that connects audiences to opportunities worldwide.

Ready to build a global career without leaving home? This role lets Marketing professionals make their mark through international exposure and high-impact strategies that influence global pipelines. Step into an international opportunity that challenges your creativity, strengthens your expertise, and empowers you to shape meaningful results—all while staying rooted in your home country.

Job Description

As a Marketing Specialist, you will design, execute, and optimize multichannel strategies that build targeted audiences and support lead generation goals. You’ll own email marketing, database growth, campaign optimization, and nurturing sequences that convert prospects into qualified opportunities.

Job Overview

Employment type: Indefinite term type contract
Shift: Day Shift, Weekends Off
Work setup: Work From Home / Hybrid (Calle 97A Bogotá, Colombia)

Exciting Perks Await!

• 5 days work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations – Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses (Visit https://bit.ly/EmaptaTrainingCalendar)

The Qualifications We Seek

Essential Requirements

• Familiarity with marketing automation and lead nurturing best practices.
• Strong analytical skills and ability to interpret campaign performance.
• 3–5 years of experience in lead generation, demand generation, or digital marketing.
• Hands-on experience with CRM and automation tools (HubSpot preferred).
• Strong email marketing and audience segmentation skills.
• Experience using LinkedIn Sales Navigator, Apollo, and B2B enrichment platforms.
• Analytical mindset with data-driven optimization experience.
• Excellent written and verbal communication skills.
• Self-starter who thrives in a collaborative, fast-paced environment.

Preferred

• B2B/enterprise marketing background.
• Experience aligning campaigns with sales objectives.
• Knowledge of SEO, paid search, and social advertising.

Tech Skills

• Proficiency with CRM and marketing automation (HubSpot ideal).
• Hands-on experience with email campaigns, automation, nurturing flows.
• Ability to plan/execute A/B tests for content, subject lines, CTAs.
• Strong database management, segmentation, and hygiene skills.
• Skilled in LinkedIn Sales Navigator, Apollo, and list-building tools.
• Understanding of lead generation metrics: MQLs, CPL, conversion rate, ROI.
• Experience optimizing campaigns for deliverability and engagement.
• Familiarity with analytics tools for dashboards and reporting.
• Complementary skills in SEO, paid search, and paid social.
• Ability to research and identify new growth channels and tools.

Soft Skills

• Strong analytical mindset and results-driven approach.
• Excellent written and verbal communication.
• Strategic thinking paired with hands-on execution.
• High autonomy, initiative, and ownership.
• Strong organizational and multitasking ability.
• Effective collaboration across sales and marketing teams.
• Creative problem-solving and willingness to test ideas.
• High attention to detail in segmentation and data management.
• Adaptability and resilience.
• Curiosity and continuous-learning mindset.

Your Daily Tasks

Audience Building & Management

• Develop and maintain segmented prospect databases across industries, personas, and engagement.
• Leverage CRM, marketing automation, LinkedIn, and list-building tools to expand audience reach.
• Segment and maintain contact lists for accurate targeting and personalization.

Email Marketing

• Plan, create, and deploy email campaigns that nurture leads through the funnel.
• Monitor performance (deliverability, open/click rates, conversions) and optimize for engagement.
• Own A/B testing for subject lines, content, and CTAs.
• Develop automated nurturing sequences aligned with the buyer’s journey.
• Ensure email content reflects brand messaging and supports sales and marketing goals.

Reporting & Optimization

• Track lead generation metrics (MQLs, conversions, CPL, ROI) and deliver insights.
• Implement best practices and test new channels/tactics for continuous improvement.

Why We Stand Out Among the Rest!:

Join Emapta, a global organization with a strong culture of care, empathy, and excellence—where people feel valued from day one. We’re committed to growing talent and setting you up for success.

Be part of a team that showcases Colombian excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you’ll create real impact every day—whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.

At Emapta, you're not just joining a company—you’re becoming part of a thriving community of 10,000+ professionals building meaningful, purpose-driven careers. And behind every partnership we foster is a deep respect for people and the impact they make.

“We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire.”

Tim Vorbach, CEO

#EmaptaEra